Monthly media round-up with AYLIEN News API: March 2017


Welcome to the second installment in our series of monthly posts where we’ll be showcasing our News API by looking back at online news stories, articles and blog posts to uncover emerging insights and trends from topical categories.

For our February review, we looked at three IAB categories: Arts & Entertainment, Science and Politics.

For March, we’ve decided to narrow our focus a little further by looking at IAB subcategories to give you an idea of just how specific and granular you can be when sourcing and analyzing content through the News API. With this in mind, we’ve gone with the following three subcategories:

  1. Cell phones (subcategory of Tech & Computing)
  2. Boxing (subcategory of Sports)
  3. Stocks (subcategory of Personal FInance)

and for each subcategory we have performed the following analysis;

  • Publication volumes over time
  • Top stories
  • Most mentioned topics
  • Most shared stories on social media

Try it yourself

We’ve included code snippets for each of the analyses above so you can follow along or modify to create your own search queries.

If you haven’t already signed up to our News API you can do so here with a free 14 day News API trial.

1. Cell phones

The graph below shows publication volumes in the Cell phones subcategory throughout the month of March 2017.

Note: All visualizations are interactive. SImply hover your cursor over each to explore the various data points and information.

Volume of stories published: Cell phones

From the graph above we can see a number of spikes indicating sharp rises in publication volumes. Let’s take a look at the top 3;

Top stories

The three stories that contributed to the biggest spikes in news publication volumes;

  1. Samsung release their latest flagship phone, the Galaxy S8.
  2. The UK introduces a loss-of-license punishment for new drivers caught using their cell phones while driving.
  3. HTC reveal a limited edition version of their U Ultra smart phone.

It will perhaps come as no surprise to see one of the world’s top smartphone manufacturers, Samsung, getting the most media attention with the launch of their latest flagship model. In comparison, rivals HTC failed to generate the same level of hype around their latest model. However, by releasing a teaser about a surprise product release on March 15 they still managed to generate two of the top four publication volume spikes within the cell phone category in March.

Try it yourself – here’s the query we used for volume by category

Read more: We looked at Samsung’s recent exploding battery crisis to highlight how news content can be analyzed to track the voice of the customer in relation to crisis prevention and damage limitation.

Most mentioned topics

From the 7,000+ articles we sourced from the Cell phones category in March we looked at the most mentioned topics;

Try it yourself – here’s the query we used for most mentioned topics

Most shared on social media

What were the most shared stories on social media? We analyzed share counts from Facebook, LinkedIn and Reddit to see what type of content is performing best on each channel.


  1. Man dies charging iPhone while in the bath (BBC. 26,072 shares)
  2. US bans electronic devices on flights from eight Muslim countries (The Independent. 25,886 shares)


  1. Samsung tries to reclaim its reputation with the Galaxy S8 (Washington Post. 890 shares)
  2. It’s Possible to Hack a Phone With Sound Waves, Researchers Show (NY Times. 814 shares)


  1. Samsung confirms the Note 7 is coming back as a refurbished device (The Verge. 7,193 votes)
  2. The Galaxy S8 will be Samsung’s biggest test ever (The Verge. 4,981 votes)

Try it yourself – here’s the query we used for social shares

2. Boxing

We sourced a total of 9,000+ articles categorized under Boxing and found that what goes on outside the ring can garner just as much (if not more) media interest than what happens in it.

Volume of stories published: Boxing

Top stories

The three stories that contributed to the biggest spikes in news publication volumes;

  1. Heavyweight bout between David Haye and Tony Bellew.
  2. Floyd Mayweather urges the UFC to allow him and Conor McGregor to fight.
  3. Middleweight bout between Gennady Golovkin and Daniel Jacobs.

The two biggest fights in world boxing during the month of March are clearly represented by publication spikes in the chart above, particularly the heavyweight clash between Haye and Bellew. However, and as we mentioned, it’s not all about what happens in the ring.

The second largest spike we see above was the result of Floyd Mayweather, who hasn’t fought since September 2015, pleading with the UFC to allow a ‘superfight’ with Conor McGregor to go ahead. Neither Mayweather or McGregor have competed recently, nor have they any future fights scheduled, yet they still find themselves as the two most discussed individuals in this category. The bubble chart below showing the most mentioned topics from the boxing category further highlights this.

Most mentioned topics

Most shared on social media


  1. Floyd Mayweather ‘officially out of retirement for Conor McGregor’ fight (FOX Sports. 56,951 shares)
  2. Bad refs, greedy NBF officials frustrating boxers – Apochi (Punchng. 42,367 shares)


  1. David Haye has Achilles surgery after Tony Bellew defeat (BBC. 234 shares)
  2. David Haye rules out retirement as he targets Tony Bellew rematch (BBC. 130 shares)


  1. Teenage kickboxer dies after Leeds title fight (BBC. 1,502 shares)
  2. Muhammad Ali family vows to fight Trump’s ‘Muslim ban’ after airport detention (The Independent. 1,147 shares)

3. Stocks

The graph below shows publication volumes in the Stocks subcategory throughout the month of March 2017. In total we collected just over 30,000 articles.

Volume of stories published: Stocks

Top stories

The three stories that contributed to the biggest spikes in news publication volumes;

  1. Retailer Target sees stock drop by 13.5% after consumers boycott their pro-transgender stance.
  2. The US Federal Reserve increases interest rates, adding further pressure to housing market.
  3. Oil drops below US$53 as report shows rising US crude stockpiles

Most mentioned locations

Rather than focusing solely on extracted topics for this category, we thought it would be interesting to separate mentions of both locations and organizations. The chart above shows the most mentioned locations from all 30,000 articles published under the Stocks subcategory in March:

Most mentioned organizations

The chart above shows the top mentioned organizations including well known banks, investment firms and sources. It is interesting to see the likes of Facebook, Twitter and Snapchat in the mix also.

In March we saw Barclays declare Facebook as “the stock to town for the golden age of mobile”, referring to the upcoming 3-5 year period. Earlier in the month, Snapchat closed their first day of public trading up 44% at $24.48 a share.

Most shared on social media


  1. Trump’s Approval Rating Hits New Record Low (Slate. 39,582 shares)
  2. Target Retailer Hits $15 Billion Loss Since Pro-Transgender Announcement (Breitbart. 30,107 shares)


  1. How on earth did India come up with these GDP numbers? (QZ. 2,579 shares)
  2. Home Prices in 20 U.S. Cities Rise at Fastest Pace Since 2014 (Bloomberg. 1,601 shares)


  1. Bernie Sanders and Planned Parenthood are the most popular things in America, Fox News finds (The Week. 28,075 votes)
  2. GameStop Is Going to Close at Least 150 Stores (Fortune. 4,982 votes)


We hope that this post has given you an idea of the kind of in-depth and precise analyses that our News API users are performing to source and analyze specific news content that is of interest to them.

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